Three decades of brand work that's travelled further than most of it gets credit for — from Sigur Rós' Takk… to coffee houses on every Reykjavík corner, from patented products in three categories to a quietly award-winning practice across digital and physical design.
Each project runs through the same hands, the same system, the same standard. The medium changes; the rigour does not.
Thirteen pieces from across three decades. Album covers, brand systems, products, packaging — selected for the weight of the work, not the recency of the file.
The original Takk… album packaging and worldwide releases for EMI — with a separate version for the USA market. Twenty years on: the 20th anniversary 6×10" vinyl edition and the new sigurros.com. Cover of the Year 2006, Iceland. FÍT.
A full rebrand for the specialty coffee brand on its 20th anniversary — now 20+ years strong. Considered one of Iceland's most valuable brands. Interior design and signage for two coffee houses, including the Eymundsson Austurstræti café. FÍT wins for signage and packaging.
Curation and design of a clothing line in the NormCore aesthetic for the Icelandic petrol-station heritage brand. Brought to public attention by Herra Hnetusmjör wearing the now-iconic Olís sweater. Lúðurinn 2020 — Environmental Advertising (Umhverfisauglýsingar).
A paper-plane-shaped doorstop, picked up by Fred & Friends (New York) and manufactured for years — selling tens of thousands of units across global markets. Product design and brand.
A magnetic cable-management system for the desktop. Patented. Co-founded Preggioni to manufacture and sell worldwide. Two years of focused product development, brand and packaging.
Brand identity, website and on-site signage for Orkureitur — the largest development project ever undertaken in central Reykjavík, 462 apartments in the heart of the city. Söluvefur ársins — Sales Site of the Year, Icelandic Web Awards (SVEF) 2025.
Cover of the first ADHD record. The logo made for the CD has remained the band's mark ever since. Nominated, Cover of the Year — Iceland Music Awards.
Cover for Sail To The Moon — the same design extended to the band's bass drum on stage. Nominated, Cover of the Year — Iceland Music Awards. One of two Ampop records in the studio's catalogue, alongside My Delusions.
Brand architecture for Skor.is (mother brand), Cruiser (the slip-on shoe brand) and FAR (the flagship store on Laugavegur). The slip-ons became the default footwear for Icelandic teenagers between 2006 and 2009. The FAR façade — painted with a permanent tree-shadow — became an early Reykjavík social-media moment.
Brand identity and packaging for Iceland's heritage-breed egg producer. The 7-pack carton, label system, and brand presence on shelf.
Brand identity, logo and complete packaging system for the supplement line — Hydration Express, Energy Express, Creatine. Strong shelf presence across supermarkets, pharmacies and specialty stores nationwide.
Full brand identity for the architectural studio — geometric logotype (M and 3 of identical construction, rotated 90°), Basalt / Sky / Terra / Brass palette, Archivo and Space Mono typography, brand book and applications.
A diamond-form cutting-board collection — the result of years of geometric form study. The patented form extended into stone trays and carpet. A single geometry, applied across categories.
A selected index of additional work across three decades — brands, identities, packaging, web, products and music. Reference rather than feature.